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Today’s graphic design trends are tomorrow’s standards. And while you may not be a graphic designer yourself, there’s no denying that the visual language of a brand has an impact on your day-to-day life.
Today’s world is filled with images. We see them on our television screens, billboards, and even in the advertisements that we see when scrolling through our Instagram newsfeeds.
In this digital age, it’s easy to get caught up in the stressors of life. Between work and home responsibilities, financial obligations, and social media pressures, it often seems like we’re stretched to our limits.
In a world that’s so saturated with content, getting your digital project noticed can be extremely difficult. Everyone is fighting to get their voice heard and have their ideas stand out.
When used strategically, images can be just as effective as a copy in branding a new business or product. Images should always be used to support your message and support the brand being promoted.
What makes an image so special that it becomes an illustration, and not a photograph?
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