How to Use Illustrations in Your Marketing and Branding Strategy

Whether you’re designing a new logo, website, or social media banner, images are a great way to express your company’s message succinctly and clearly. Because graphics can be recognizable even when presented in only small sizes, they’re also useful for making your marketing materials stand out from the crowd. A well-designed image is easy to spot even if it appears only in small thumbnail form. Any company – not just graphic design firms – can benefit from using illustrations in their branding strategy and marketing efforts. From logos to social media graphics and print materials, illustration can help your brand look more professional while also conveying your message clearly and engagingly.

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What’s The Difference Between Illustrations and Graphics?

Simply put, illustrations are hand-drawn or computer-generated images, while graphics are usually computer-generated images. Some companies make the mistake of using illustrations when they really need graphics. For example, most logos are graphics – they represent the company name, brand, and type of business. And while illustrations are often used to create logos, they can also be effective in branding materials, such as brochures, posters, or website graphics. When choosing between illustrations and graphics, it’s important to look at what you’re trying to achieve with each image. If you’re creating a logo for your business, the goal is to communicate your name, brand, and type of business. A graphic logo accomplishes this with shapes and letters. But if you’re designing a brochure, your goal is to inform and persuade readers. In this case, illustrations can be more effective than logos because they can tell a story.

Why Use Illustrations In Marketing?

Since illustrations are often more visually captivating than plain text or logos, they can help your message stand out from the crowd. Some studies suggest that including visuals in marketing materials can lead to an increase in sales. When designing your marketing materials, keep in mind that people are drawn to visuals much more than they are to text. In fact, many people skip over written content entirely and go straight to visual images. This can be good or bad, depending on what kind of message you’re trying to send. If you’re using visuals to sell your products or services, illustrations can draw attention to your sales messages. On the other hand, if your marketing materials are purely informational, illustrations can still draw people in, but they might not understand your message or take the action you’re hoping for.

Which Type of Illustration Is Right For You?

There are many different types of illustrations that can be used for different types of marketing materials:

Logos - Most companies have one or more logos that appear on letterhead, marketing materials, and website design. Logos are often the first visual images that people will see when visiting your website or reading about your product or service, so it’s important to get them right. One of the best ways to create a logo is to hire a professional illustrator to design a unique logo for your company.

Social Media Graphics - Social media platforms are a great way to promote your business, but it can be challenging to get people’s attention. One way to stand out from the crowd is by using custom illustrations in your social media posts. Check out The Digital Marketing Pack which is perfect for promoting your business online.

Print Materials - Posters, brochures, or even business cards can all benefit from the inclusion of an illustration. If you’re designing a poster, for example, illustrations can help you convey important information in an interesting and engaging way.

Website - Most websites have some form of imagery, either in the form of logos or illustrations. Website visuals can help visitors understand your product or service, and they can also draw visitors to click through to your website.

How to Find the right illustrator for your project?

If you’re wondering how to find the right illustrator for your project, here are a few things to keep in mind when searching for illustrators: - Check Their Portfolio - One of the best ways to figure out if a particular illustrator is right for you is to look at their portfolio. You’ll want to see if their style and illustration technique matches the look and feel you’re going for with your project. - Ask About Their Process - Not all illustrators work the same way, so it’s important to ask about their process and how long it might take to finish your project. Some illustrators work quickly, and others take their time. - Ask for References - It’s always a good idea to talk to past clients when researching different marketing agencies or freelancers. References can help you figure out whether or not a particular illustrator is a good fit for your project.

With so many benefits to using illustrations in your marketing materials, it makes sense to incorporate them into your branding strategy. Whether you’re designing logos, creating website graphics, or designing social media posts, illustrations are an excellent way to engage with your audience and share your message. To get the most out of using illustrations in your marketing strategy, keep these things in mind. First, illustrations can be effective in many different types of marketing materials. Second, not all illustrations are created equally. Finally, the best way to find the right illustrator for your project is to carefully review their portfolio and talk to past clients.

Go ahead and check out our collections of hand-drawn illustration packs and see what we have in store!