How To Get More Engagement on Instagram with the Help of Illustrations

Instagram users are smart, savvy marketers who can see straight through hollow marketing tactics.

I bet there's something you haven't tried yet — adding illustrations to your existing posts — using this strategy, you can increase your audience's attention level and get them to engage with your page more.

Here are four ideas for how you can use illustrations on Instagram.

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1. Make Your Feed Stand Out

Instagram is a thriving community of creative professionals and hobbyists alike—and it's a highly competitive market for gaining exposure. While there are countless ways to make your feed stand out and rise above the noise, illustration offers a unique way.

This will help you get noticed, especially if you have a theme throughout your account. For example, we use illustrations in our feed to make it more unique (and fun!). You'll also notice that pictures don't come out as well as they could because they look better through illustrations than their own!

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2. Showcase Your Brand Personality

Before you start using illustrations on Instagram, you need to decide what kind of style fits best with your overall brand image. Do you want bold graphics? Fine-lined drawings? Minimalist watercolor paintings? Think about what type of style will help tell your brand's story and connect with your followers.

With lots of different styles and designs available, you can create fun illustrations showing what kind of company you are. This will help users feel more connected to what's happening on the page and increase their chance of returning.

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3. Replace product photos with product drawings

If you want to add a little variety to your Instagram posts, try drawing your products instead of taking photographs of them. This is actually a great way to make your product stand out from the crowd, and it's also a fun way to show off your artistic skills and connect with other artists.

I'm sure you've noticed how popular the "sketch plus caption" style is on Instagram!

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4. Share inspirational quotes and messages

Inspirational quotes are powerful, and you can get them out to thousands of people with a single post. You can easily find the best quotes from your favorite authors or even from your own Instagram followers (with their permission). Once you've got a few good ones, use an illustration to accompany the quote and make it more visual for your audience.

The correct quote in the proper illustration can make an inspiring impact on your followers' day, and it'll encourage them to share the message with their followers.